Голограмма, голография, изготовление голограмм, голографическая защита, голографическая индустрия, защитные технологии, защитные знаки, полиграфия, полиграфические услуги, печать этикеток, упаковка, изготовление упаковки, припрессовка голограмм, тиснение, конгрев, фотовывод, репроцентр, услуги репроцентра, дизайн, дизайнерские услуги, hot-stamping, печать, полный цикл полиграфических услуг, допечатные услуги, послепечатные услуги

Articles

Protection from a fake.

The goods - "doublers" pursue us everywhere: beginning from a video - audio of materials and finishing many products of a feed. For example, about 35 % of computers in the world market and 25 % of audio and video production - "fake". It is not including countries of CIS. The list of the forged goods constantly grows. They undermine confidence to an original product, result in financial losses and even to bankruptcy of the true manufacturers. The hologram - is not simple one from degrees of a protection. The hologram by itself can have some degrees of a protection. Therefore in the modern world it has become to be perceived as mandatory attribute of the high-quality goods.

Probably, there is not a person in the country, who would not see on the TV set the advertising commercial roller of vodka "Rasputin", how the charming bearded person both from above, and from below winks. Here is used a hologram, where he winks.

It is clear, that not only for the sake of this television joke the manufacturers "Rasputin" transmit on union with a holography. It was simultaneously reached is a little bit more aims: a protection product from a fake, ornament of a bottle, amusing advertising course.

Probably this example - is simple one from most known at us in country among numerous applications of the holograms (because of directed on the mass spectator television advertising). Actually rainbows, poured by all colours, with a "volumetric" image a sticker for a long time have found a use in the diversified areas.

The example, closer to us, - use of holographic stickers for identification licensed audio- and video production (cartridges, CD and CD-ROM etc.), which already strongly has come in practice of firms - manufacturers.

The use of the hologram with an image of eagle on a cover of the journal "National Geographic" has allowed to receive more 400.000 new subscribers, and the reader's responses came more than 14 months.

The holograms, marked on each credit card MasterCard, promoted a significant diminution of false credit cards, with the help of which the swindlers received more than 35.000.000 dollars per one year.

The sales of tooth paste "New pearls " have grown on 40 % in an outcome of the solution, accepted and carried out by the manufacturer, about use of bright holographic packing.

Internationally firm of repute "Cartier" was first, who has evaluated advantages of a holography to advertising jewelry production. In a middle of the 1980-th years till it to the special order the glass hologram by square 0,5 sq. м was made which was highlighted by the laser. It represented an image of a female hand decorated with jewelry in cost in 100 thousands of dollars, and was exhibited in a show-window "Cartier" on 5-th Avenu in New York. The hologram has made on audience so force an impression, that, similarly to a unique work of art, it has made tour on the world and was exhibited practically in all shops "Cartier".

The hologram on the passport (identification document), certificate, driving license, travel documents, insurance policy will prove their authenticity. Audio- and video cartridge, the books, disks, computer programs marked by the hologram, are easy distinguished from copies because of holograms are the certificate of the copyright. The special holographic stickers will allow marking items, past tests on ecological, electrical and other kinds of safety and having appropriate certificates.

Remember: purchasing the goods protected by the hologram, you acquire the warranty, that before you the original goods, which will not cause harm to you and your near relations.

We are enclosed with a huge amount of the goods. Practically each day we something purchase. How to insure yourself against purchase of the low quality goods? How to be sure that you buy high quality goods, instead of fake?

From issues of news we frequently hear an information that in any city underground production of spirits drinks is revealed; children have poisoned with off-standard medicinal preparations; the factory producing soft drinks, actually gathers water from the water drain and so on. The last sensational event from this area - refreshing for a mouth, which was spilled under Minsk in building subsidiary placing. And if you or someone from yours close used such refreshing? Minimum it would be visit to the doctor, but what would -, and is maximum …

The manufacturers of the off-standard and false goods not only undermine health and safety customers. They destroy confidence to an original product, result in financial losses and even to bankruptcy of the true manufacturers. And the list of the forged goods constantly grows. And if your enterprise today makes unique production, there is no warranty, that already tomorrow контрафактчики it will not forge and will not act with the similar goods in the market.

We are converted to experience of some known companies, which care both of a guard of own production, and about health and safety of the buyers.

Probably, is not present in country of the person, which would not see on the TV set of an advertising commercial film(roller) of vodka "Rasputin", how the charming bearded person both from above, and from below winks. Here there, where he winks is a hologram.

It is clear, that not only for the sake of this telejoke the manufacturers "Rasputin" transmit on union with a holography. Simultaneously were killed some aims: a protection of production from a fake, ornament of a bottle, amusing advertising course.

Probably this example - is simple one from most known at us in country among numerous applications of the holograms (thanking strong television advertising and specifity of a product). Actually rainbows, poured by all colours, with a "volumetric" image a sticker for a long time have found a use in the diversified areas.

The example, closer to us, - use of holographic stickers for identification licensed audio- and video production (cartridges, CD and CD-ROM etc.), which already strongly has come in practice of firms - manufacturers.

The use of the hologram with an image of eagle on a cover of the journal "National Geographic" has allowed to receive more 400.000 new subscribers, and the reader's responses came more than 14 months.

The holograms, marked on each credit card MasterCard, promoted a significant diminution of false credit cards, with the help of which the swindlers received more than 35.000.000 dollars per one year.

The sales of tooth paste " New pearls " have grown on 40 % in an outcome of the solution, accepted and carried out by the manufacturer, about use of bright holographic packing.

The company " Holography industry " is unique in Belarus by the manufacturer of the protective holograms and offers everyone, who requires new solutions on protection of production from fakes to be acquainted with methods of a holographic protection. The unique images form under the individual projects, and the original matrix, from which the holograms are duplicated, is the property of the customer. The holograms can not be reproduced or are copied by traditional methods. The application of a holographic protections does not require a modification of a kind of packing, it can be put on packing from any material, both at the moment of prepacking the goods, and in постпечатный period on a polygraphic product.

The hologram, being by a means of protection, has a bright aesthetic kind and plays the important role for engaging attention of the buyers. Doubtlessly, the introduction of a holographic protection requires acceptance of measures on informing the buyers about external properties of the hologram. However declared protection for visual monitoring should be combined with availability of the latent protection known only to the proprietor of the hologram and permitting to make instrument and expert monitoring.

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