Голограмма, голография, изготовление голограмм, голографическая защита, голографическая индустрия, защитные технологии, защитные знаки, полиграфия, полиграфические услуги, печать этикеток, упаковка, изготовление упаковки, припрессовка голограмм, тиснение, конгрев, фотовывод, репроцентр, услуги репроцентра, дизайн, дизайнерские услуги, hot-stamping, печать, полный цикл полиграфических услуг, допечатные услуги, послепечатные услуги

Articles

Protective technologies.

Early or late anyone more or less civilized generality of the people leaves on that level of development, when begins to realize, that it is necessary to protect original production from a fake. The process of comprehension can conditionally be divided into two levels. First: the manufacturers of the goods understand, that except for the competitors obvious they are compelled also to struggle with the counterfeit goods, which it is not enough of that creates competitiveness in the market, so also parasitize on goods of the name of the company. Second - when the buyer understands, that it is better to pay for the qualitative goods once, than to risk and to subject itself everyday stress because of bad quality.

At this stage especially acute there is a problem with protection of own production from a fake. The world history of struggle with fakes totals many centuries. In collections of museums it is possible to see false coins made in Ancient Greece. Today there is a huge amount of methods of a protection, beginning from graphic arts industry, water signs, latent and finishing the hologram. However vector of development of polygraphic protections is directed to the party latent and приборно of inspected protections, that makes them not always applied for production of the mass circulation. Therefore further speech will go just about the hologram, as about the most effective method of protection from a fake.

The word "hologram" has taken place from two Greek words: holos - full and grapho - entry. Differently, the hologram is a full three-dimensional image of a subject. There is it with the help of special laser engineering.

Each person in the life though somehow collided with the hologram. The round, square, rectangular, large and small, transparent, gold or silver labels already for a long time become integral attribute of various kinds of the goods. Today it is difficult to us to present the entrance visa to other state, bill of bank, license, and musical disk without the hologram. But not each reflected, for what, purely, the hologram is. The visa is the official document, and as is known, many official documents for the different reasons are forged. Just the small holographic badge executes the important function - protection from a fake, as in itself fake of the hologram is economically unprofitable. The holographic sticker on license production on the one hand confirms authenticity, and with other - costs on protection of the copyrights. In USA the documents giving the right on work to the immigrants and pasted in the passport, completely consists of a holographic image. This fact forces to muse. Sometimes it is very convenient to go in a waterway of developed countries, taking into account their experience: already in the first days of a beginning of the circulation of denominations euro in France the first fake with a high-quality level of performance (fulfillment) of the paper carrier was revealed. To recognize forgery it was possible under the hologram.

The businessman should select those means of protection, which create large, and sometimes and insuperable conditions for falsifier. It is important to remember, that the fake is meaningful only provided that the costs of it will repaid with interest. The reserve of protective technologies is formed at the expense of advanced achievements of a science and engineering some more which is not run in falsifier. Here where the answer, why just the hologram has hitted today in a field of sight. For falsifiers the new technological number of protections is a significant outflow of financial assets, necessity of reorganization of the organized circuits (schemes) and additional risk to be revealed.

As to arguments about a load on the consumer, here fans of an easy profit dissemble. It is natural, that the costs will increase at an additional protection cost of the goods. However 100-200 rubles, namely such order of the prices on a holographic element, hardly will burden the buyer even for want of to purchasing of the goods for ten thousands.

So, was above clarified, that such the hologram and for what is.

The area of application of the holograms is unusual is wide. In the world the fake of payment maps, official documents, forms and valuable papers is very much widespread. The availability of the hologram testifies that the given document is the original. Besides there is a special kind of the hologram is on a basis of self-destroyed. For want of to attempt unsticking they fail, and to restore them it is impossible. Therefore such holograms are used for access control in locations or as peculiar seals on packing of the goods, they protect from unauthorized opening of the equipment, packages with the documentation. Also holographic images are used for protection of the trademarks of the manufacturers of various productions. They are put on a label or packing and testify to authenticity of production. One more possibility of the hologram is here again opened. The volumetric case histories make design of packing more attractive to the buyer, and due to this - stored. You see in itself hologram comprises a huge amount of volumetric objects and figures, combined with the text, logos and title of the manufacturer, caution (for example: " Be careful of a fake! "); all this can be divided on some plans, not speaking already about game of colour, light and shadow, clearness of an image. This excellent addition in design will underline exclusive of any packing and production as a whole.

However it is necessary to be stipulated, that the hologram is a means of a visual protection of production of the concrete manufacturer called visually to demonstrate to the consumer that before him is not a fake. The problem with quality of the product should be referred immediately to the manufacturer.

Separately it would be desirable to underline, as far as the dominance just of visual properties of protective elements is important. All business that the consumer more often ill-informed.

About methods of protection also has a minimum gang of devices and possibilities for monitoring authenticity of protective elements, and consequently, and production. Therefore it requires additional information, how can check up availability of protective elements on a label.

In this sense the hologram as self-sticking of a label or as a part of the combined mark - very convenient means of the communications, as the minimum information, for example suffices to the consumer: about availability on the hologram precise trade mark of the company or micro text etc. Therefore to define authenticity of the protective mark and production it becomes easier. Besides as was already spoken above, the hologram realizes bright visual - emotional effect on the consumer that to no small degree determines it a solution about purchasing of production.

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